megaways UK city rankings

It was back in 2015 when Big Time Gaming released their Dragon Born Megaways slot, which would turn out to be a defining moment for both the Australian software provider and the iGaming industry as a whole. It would be fair to say that Dragon Born was an interesting slot, but one that wasn't quite the complete package, with a couple of extra ingredients still needed to create a winning formula. The stardust was then sprinkled by team BTG, Bonanza Megaways was released, and the recipe was finally perfected. Fast forward to the modern day, and casino lobbies are awash with Megaways slots now played by hundreds of thousands of players around the globe. Today, we're focusing on the UK market, and as a bit of fun, we're going to drill down into the numbers to find the ultimate city in the UK where Megaways reigns supreme.

a quick intro & what we did

We've always loved the Megaways engine here at Demoslot from the very first release, so we thought it would be fun to see how popular the reel modifying mechanic still is around the UK and which city could lay claim to the Megaways throne. So, how do you go about trying to find out such a thing? Let me explain.

We picked the top 50 most populated cities in the UK, according to the last UK Census in 2021. The next task was to get some official search numbers, so we went to the most accurate online source, Google Keyword Planner. After we'd inputted the search data for each city, the next task was to put them all on a level playing field, so we normalised the data per 100,000 people to get our final and decisive figures.

the results are in

City Data Table

City	Population	Megaways Searches Per Month	Normalised Search Figure per 100,000	Ranked #
London	8,776,535	9,900	112	41
Birmingham	1,121,408	2,400	214	22
Glasgow	631,690	1,000	158	35
Leeds	536,321	1,900	354	9
Liverpool	506,552	1,900	375	8
Edinburgh	505,310	720	142	37
Sheffield	500,552	1,000	199	24
Manchester	470,441	1,300	276	13
Bristol	425,232	1,000	235	17
Leicester	406,588	590	145	36
Cardiff	348,546	590	169	33
Coventry	344,322	590	171	32
Belfast	340,000	590	173	30
Bradford	333,391	720	215	21
Nottingham	299,797	880	293	12
Newcastle	286,468	1,300	453	4
Brighton	277,106	260	93	45
Derby	275,599	480	174	29
Hull	270,806	1,300	480	3
Plymouth	266,983	880	329	11
Stoke	260,602	590	226	18
Southampton	249,604	320	128	39
Northampton	243,511	390	160	34
Wolverhampton	234,015	480	205	23
Luton	233,498	210	89	47
Portsmouth	223,312	390	174	28
Reading	203,808	210	103	42
Norwich	200,752	390	194	27
Milton Keynes	197,354	260	131	38
Aberdeen	196,220	390	198	25
Peterborough	190,584	720	377	7
Bolton	184,073	1,000	543	1
Swindon	183,638	480	261	14
Southend on Sea	182,287	170	93	44
Warrington	174,954	720	411	6
Oxford	170,798	90	52	49
Swansea	170,055	590	346	10
Sunderland	168,277	720	427	5
Slough	166,877	140	83	48
Telford	156,896	390	248	16
Cambridge	152,725	140	91	46
Ipswich	151,562	260	171	31
Blackpool	149,056	390	261	15
Middlesbrough	148,219	720	485	2
Dundee	146,840	320	217	20
Huddersfield	141,692	320	225	19
York	141,671	140	98	43
Poole	140,977	170	120	40
Watford	131,326	260	197	26
Newport	130,900	40	30	50

After crunching the numbers, we have a winner, but let's list the top 10 cities in the UK where Megaways is the most popular.

Bolton 🥇
Middlesbrough 🥈
Hull 🥉
Newcastle
Sunderland
Warrington
Peterborough
Liverpool
Leeds
Swansea

final overview

There we have it; not just famous for the likes of Peter Kay, Vernon Kay and a league one football club, Bolton can now proudly boast to be the Megaways capital of the UK. These online slot players certainly know their Vikings Unleashed Megaways from their Centurion Megaways and have their finger on the pulse of one of the most entertaining slot mechanics to be released in the last decade. Don't forget you can keep up to date with all the latest Megaways and slot releases here on our site, where we have a comprehensive list of demo slots to play, each containing a full game review.