Jelly Entertainment, or Jelly, as they’re more commonly known, is a UK-based iGaming provider who have focused, so far, entirely on online video slots. They may not be one of the biggest names in the industry, but they’ve done a good job of getting their name out there, and an early partnership with EveryMatrix allowed their games to be enjoyed by players at hundreds of online casinos!
As always at Demoslot, we aim to provide as much information about each provider we list as possible. In our Jelly Entertainment review, you’ll learn about the company history, in-game mechanics, features, collaborations, and to top it off, we’ve got their game catalogue of demo slots you can try whenever you wish so that you can get better acquainted with the brand.
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History & Company Background
Jelly Entertainment is a relatively new iGaming provider established in England in 2020. The team is composed of several “industry experts,” including CEO Steven Matsell, who had previously worked at GTS and Leander Games, and David Newstead, co-founder and former CEO, who now serves as Chief Business Development Officer.
Jelly Entertainment is based in Norwich, UK, and operates under Jelly Entertainment Ltd. Since its founding, Jelly has focused on mobile-friendly, cross-platform games, and entering into “strategic partnerships” was its early way of boosting its profile. For example, it collaborated early on with EveryMatrix in 2022, which ended up taking on a minority stake of the business, allowing its games to be distributed via the SlotMatrix platform.
Key Milestones, Timeline & Awards
2020: The company was founded in the UK with an initial team of iGaming veterans.
2021: Debut slot Savanna Roar launched, marking Jelly’s entry into the market.
2023: Jelly secured its first major gaming licenses, including the UK Gambling Commission and Sweden’s Spelinspektionen, alongside recognition from Malta and Western Cape (South Africa).
2024: Jelly expanded into regulated markets, partnering with EveryMatrix’s CasinoEngine and striking deals with operators like ComeOn Group.
2025: Jelly signed agreements with Bally’s Interactive for UK distribution and partnered with Microgame in Italy to reach over 50 operators.
2025: Jelly demo slots are added to the demoslot.com platform.
Highest RTP Jelly Slots
Whilst the theme and features of an online slot are likely to determine whether you make the leap and play the game for real money or not, the return to player percentage is an equally important factor to consider. More commonly referred to as RTP, this rate is the amount, given as a percentage, you can expect to receive back from the game over a long period of playing time. We’ve gathered the data from both legacy and new online slots released by Jelly and put them into a helpful table below so you can quickly access accurate information should you wish to base your decision around a game’s overall RTP.
| Slot Name | RTP |
|---|---|
| 1. Might Of Zeus | 96.41% |
| 2. Cleopatrick Doublemax | 96.00% |
| 3. Fury Of Hyde Megaways Slot | 96.00% |
| 4. Valhalla Saga | 95.90% |
| 5. Fortune Of Camelot | 95.84% |
| 6. Savanna Roar | 95.56% |
| 7. Big Benji Bonanza | 95.50% |
| 8. Jade Of The Jungle | 95.30% |
| 9. Wild Fishin' Wild Ways | 95.10% |
| 10. Buffalo Blox Gigablox | 95.00% |
Jelly Enterrtainment Product Portfolio
Jelly Entertainment is almost exclusively a slots developer. While they’ve hinted at some non-slots releases in the future (details of which we’ll cover a little later in this review), they only offer slots as of now. Below, we’re going to take a look at five of their most popular or notable releases.
Online Slot Games
CleoPatrick DoubleMax
A 2024 release, CleoPatrick DoubleMax utilises Yggdrasil Gaming’s DoubleMax mechanic, one that Jelly Entertainment licensed out to use. The slot’s a hybrid of Irish leprechauns and Egyptian symbols, which is not the most common theme, we’ll admit, but it works surprisingly well!
The game’s designed around a five-reel, four-row layout, and instead of fixed paylines, there’s a 1024-ways-to-win mechanic! Each time that you form a win, the symbols involved with that win disappear, and a multiplier increases. You’ll also find some special modifiers like expanding wilds, mystery symbols, and a unique Lose-to-Win mechanic!
The game also contains a Hold & Win feature, triggered by landing five or more money symbols in the base game. This takes you to a standard Hold and Win bonus where you begin with three re-spins – re-spins which continue until no more wins are formed!
Jade of the Jungle
Jade of the Jungle is an Aztec-themed slot built on a unique dual 3×3 reel set (two separate grids) with a total of 14 paylines. Interestingly, Jade of the Jungle was co-developed with Stakelogic, and you’ll find that it offers a medium-to-high variance math model and a slightly below-average RTP of 95%.
The base game doesn’t offer that much in terms of entertainment, but if you land three or four scatter symbols in view, you’ll trigger the free spins bonus, and this awards you between 8 and 12 free spins. These free games take place on the combined grid, and here, wins come a lot more frequently!
Jade of the Jungle was one of Jelly’s earliest hits and remains popular, although it does offer a slightly lower-than-desired RTP, which is something to be aware of.
Witches Go Wild
Witches Go Wild is, unsurprisingly, a witch-themed slot that takes clear inspiration from The Wizard of Oz, although we should point out that it’s not an officially licensed game. The slot’s designed around a five-reel, four-row layout, and you’ll find, surprisingly, just 20 fixed paylines.
The game’s win potential revolves primarily around the free spins bonus round, triggered by landing the emerald scatter symbols in the base game. When the witches collide with one another during the free spins, they will then apply a multiplier for that spin, and this is where your best chance of winning a substantial amount of cash in the game comes from!
Witches Go Wild was released in 2024, and it was actually produced along with Bally! It offers a medium-to-high variance math model, and a solid maximum win potential of up to 5,000x your bet!
Midas Riches
Midas Riches is an Egyptian-themed video slot from Jelly Entertainment (because which software provider doesn’t need one of those, huh?) The game’s designed around a five-reel, four-row layout, and it uses a unique Golden Tracker feature. The game’s free spins bonus round is triggered by landing 3, 4, or 5 of the scatter symbols anywhere in view, and doing so awards you up to 20 free spins.
During the free spins, it’s all about “building” up towards the final spin. On this final spin, all of the reel placements you’ve managed to hit in the free spins played so far turn wild for that final spin.
Midas Riches is one of the most volatile slots Jelly Entertainment has released, and the software provider lists it as being super high variance on its website. It also offers one of the highest maximum win potentials we’ve seen from any of their games. On any single spin, you can win up to 16,413x!
Origins of Existence
Origins of Existence is, in our opinion, one of Jelly Entertainment’s best-looking games. It’s a fast-paced, action-packed interstellar slot game, and every spin is designed to take you on a journey through… in the game developer’s words, space and time!
Origins of Existence is designed around a 5×5 layout, and instead of standard paylines, it uses a ways-to-win mechanic. This means that wins are formed by landing three or more instances of the same symbol on adjacent reels, from left to right.
The game’s primary win potential is found when you land the Catalyst symbol on the reels. Doing so triggers the main bonus round, known as Evolution Bonus Drops. These drops then upgrade symbols, essentially, and the medium-to-high variance slot offers a maximum win potential of 2,000x.
Jackpot Slots
Jelly’s portfolio currently does not include any network-wide progressive jackpot games. Its slots offer maximum win potentials of several thousand times your bet, but they don’t, as of now, offer any shared progressive pools.
Table Games, Bingo & Other Casino Games
Aside from slots, Jelly is beginning to explore instant-win style games. For example, on their website, they list Cirque Magnifique and CleoPatrick’s Lucky Charms as upcoming instant win releases, but there doesn’t appear to be any set dates for these games to go live. Other than these instant win releases, Jelly Entertainment does not offer any other types of casino or live games, and, in our opinion, it’s unlikely this will change.
Jelly Slots With The Biggest Payouts
| Slot Name | Max Win |
|---|---|
| 1. Big Benji Bonanza | 12,957x bet |
| 2. Valhalla Saga | 10,000x bet |
| 3. Savanna Roar | 10,000x bet |
| 4. Reel the Groove | 10,000x bet |
| 5. Fury Of Hyde Megaways Slot | 10,000x bet |
| 6. Fortune Of Camelot | 10,000x bet |
| 7. Might Of Zeus | 7,163x bet |
| 8. Achilles | 5,284x bet |
| 9. Cleopatrick Doublemax | 5,000x bet |
| 10. Jade Of The Jungle | 2,976x bet |
Game Mechanics, How They Work & Unique Features
As an iGaming provider predominantly focused on online slots, Jelly’s game catalogue features a variety of mechanics. In the following section, we’ll explore each one and explain how it works.
Paylines
In online slots, paylines are the lines on which winning combinations of symbols must land for a payout. These lines can be straight, diagonal, or zigzag – depending on the game. Some slots have a fixed number of paylines, while others allow you to adjust the number of active lines, although we should point out that most slots today offer non-adjustable paylines. This includes payline games from Jelly Entertainment.
Popular Payline Games From Jelly Entertainment:
- Jade of the Jungle
- Secret Riches of the Irish
Scatter Pays
Scatter pays games are less common than some of the other mechanics you’ll find in the online gambling world, but they have become increasingly frequent in the last few years, largely thanks to software providers like Pragmatic Play, who use it a lot in their titles. Scatter pays games mean you don’t need to worry about where symbols land at all. Landing (typically) 6 or more symbols on the screen is enough to form a win – their position doesn’t matter!
Popular Scatter Pays Games From Jelly Entertainment:
- Eagle of Fortune
Ways to Win
Ways to Win games have become increasingly popular in the last 5-10 years. In ways-to-win games, you don’t need to worry about where individual symbols land. As long as you hit three or more on matching reels from left to right, you’ll form a win and be awarded a payout!
Popular Way to Win Games From Jelly Entertainment:
- CleoPatrick DoubleMax
- Savanna Roar
Megaways
Once one of the hottest properties in the gambling industry, the Megaways mechanic has now cooled down somewhat, but there is still a demand and interest in games that feature it. In a Megaways slot, the reels will show a different number of symbols on each spin, meaning that every time you hit the play button, a different number of Megaways (ways to win) will be displayed. Players generally achieve a payout in Megaways when three matching symbols land on consecutive reels, starting from the leftmost reel first.
Popular Jelly Entertainment Megaways Slots:
- Fury of Hyde Megaways
Bonus Buy
Almost every online slot developer now opts to incorporate the feature buy mechanic into a selection of their games. Jelly Entertainment has joined this trend, and in the titles where you see the option available, it will typically cost you 100x the current bet to instantly trigger the main bonus of the game.
Unique Features from Jelly Entertainment
Link2Boost™ Respins
While we’ve seen Jelly use a number of third-party mechanics, like Yggdrasil Gaming’s DoubleMax feature, they’ve also developed some of their own, and their Link2Boost™ Respins mechanic is their best-known. First seen in Glorious Diamonds, Link2Boost™ Respins is their own take on the classic respin bonus, where collecting certain symbols “links” reels and triggers a respin sequence that upgrades symbols or pays jackpots.
Golden Bet
Several Jelly games include optional features to boost bonus frequency, and while this isn’t a totally unique mechanic, it’s not something we see from every game developer. For instance, Jade of the Jungle offers a Golden Bet (a 50% higher bet level unlocking extra bonus triggers), which is available to players in most regions.
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Our Conclusion:
Commitment to Player Safety & Fairness
Licensing & Regulation
One of the things we like to see when reviewing iGaming software providers is clear licensing information. Jelly Entertainment does an excellent job of this, clearly and accurately displaying all of its licensing information on every page of its website.
The software provider’s first iGaming license was awarded by the United Kingdom Gambling Commission (UKGC) in March 2023. This license allows them to manufacture, supply, install, or adapt gambling software for a gaming machine, manufacture, supply, install, or adapt gambling software, and operate a casino under license number 000-061838-R-336468-004.
In July 2023, they were also awarded a license (23Si975) by Spelinspektionen – Sweden’s online gambling regulator. In the same month, they were also awarded a license by the Malta Gaming Authority (MGA) (RN/299/2023) – although this is a recognition license, rather than a standalone one. Finally, they’re also licensed by the Western Cape Gambling and Racing Board under license number: 10191826-001.
Fair Play & Security
As a licensed software provider (and a well-licensed one, at that), Jelly Entertainment’s games are required to be tested and certified before they can be offered to players for real-money play. While the testing house(s) they use aren’t listed, it’s likely they use one of the recognised companies in the industry, namely BMM (BMM Testlabs), iTech Labs, or eCOGRA (eCommerce Online Gaming Regulation and Assurance).
Partnerships & Collaborations
One way that many newer, smaller game developers manage to enter the already competitive iGaming marketplace is to partner with other game studios or content aggregators. Jelly Entertainment did this pretty much right away, choosing to integrate itself into EveryMatrix’s CasinoEngine platform. This allows their games to become instantly accessible to a variety of operators around the world. Their games are also available via Light & Wonder’s distribution network.
They’ve also signed some location-specific partnership deals. In Latin America, for example, Jelly’s games are available through partners like Blokotech. More recently, they’ve also started to partner directly with brands and operators. In 2024, for example, they signed with ComeOn Group, while the early stages of 2025 saw them partnering with Bally in the UK to bring their games to Jackpotjoy, Virgin Games, and others.
Corporate Social Responsibility
Jelly Entertainment is still a young company, and it has not publicly talked about any formal corporate social responsibility programmes on its website. However, as a UK-headquartered firm licensed in multiple jurisdictions, Jelly abides by several responsible gambling initiatives, and you’ll see these in all of their games, including reality checks and session time limits.
Jelly Entertainment Transparency Checklist
| Licenses Held/Used Displayed On Their Website | ✅ |
| Licences Are Clickable To View | ❌ |
| RNG Testing Displayed On Their Website | ❌ |
| Testing Logos Are Clickable To View | ❌ |
| Open Dialogue With Demoslot | ❌ |
| Contact Details Available On Their Website | ✅ |
| Responsible Gambling Links On Their Website | ❌ |
| Active On Social Media | ✅ |
| Last Audit | 30/04/2025 |
| Total Score | 3 Out Of 8 |
Final Summary
Jelly Entertainment is an ambitious newcomer to the iGaming world, and in a short space of time, they’ve done a great job of making a mark for themselves in a very competitive space. In just a few years, they’ve managed to develop a catalogue of slots covering a wide variety of themes, and while they’re not yet a household name, their ability to innovate has, in our opinion, served them well.
The company’s games are now available in multiple regulated markets, and thanks to their own strong licensing and investment backing, they look set to do well in the coming years!